Marketing

Evaluate advertising
effectiveness
Product package,
design
Branding
Advertising banners
(printed & digital)
Emotional product tasting
(food, perfume )
  • Identify the strong side of advertising, which leads to customer’s satisfaction;
  • Identify the negative side of advertising banners;
  • Which elements and moments of advertising are the most perceptible;
  • Comparing several advertising video-recordings;
  • Consumer’s emotional attitudes towards the brand;
  • Determination of satisfaction level in product tasting;
  • Inspection of emotional attitudes on different foods;
  • Comparison of verbal and emotional convergence analysis;
  • Aromat (taste) inspection caused by emotions;